Do-It-Yourself SEO from a Local SEO Expert

1. As SEO Experts we understand the Online Market and Target Clientle

Having an offline business, understanding your market and targeting customers is only half the battle. The habits and the behavior of potential customers will often differ online in comparison to the offline world. A prominent brick and-mortar presence does not equate to a dominant online presence. A leading national store that stocks and sells printing, for instance, will have much tougher competition from online-only printing companies. Take it from me.

Search online for the products and services that you offer and take note of the most prominent results. Study their customer reviews and benchmark their social media presence and activity. You will likely find companies you have never heard of.

2. We have mastered the Art of “Keyword Research”

Most likely you understand your industry’s jargon and are probably aware that your customers might use different terms than your trade colleagues do to refer to your services or goods. The process of keyword research provides a rounded understanding of key phrases, search terms, and also online demand for products or services. In our case some of our best projects have come from local searches.

All business owners and managers intending to market online should know how to run keyword research.

We suggest free keyword research tools like Google’s Keyword Planner, which requires that you have an AdWords account, and Übersuggest, a Google suggest scraper tool.  Visit these site to learn how to use the effectively.

If you have the budget, then the paid keywords research tools worth trying are SEMRush and Wordtracker.

I trust that you do understand your industry’s top key-phrases (general and highest search volume) and long-tail key-phrases (varied and more specific key phrases that usually contain over four words, e.g. SEO Expert Charlotte NC).

Consider printing out and sticking your keyword research on a notice board as a constant reminder of your online focus or feel free to call me at 704-678-0200 to discuss how to discover your most important keywords. They might not be what you expect.

3. Plan your Site in Detail

Now that you have an understanding of the most searched keywords and the most relevant long-tail words, you should have an idea of what pages on your website address those search queries.

Having a list on paper or a spreadsheet of all top, mid, and low-tier web pages and their corresponding keyword focus forms the basis of your website’s architecture. Each high and medium priority keyword from your keyword research should have a corresponding page on your site.

Long-tail keywords should be used in blog posts and FAQs.

4. Build your Site with Deliberation

Now that you have an idea of the pages that should be on your site, the next step is to build the best site in your industry with the help of a professional web designer or agency like me.

Matt Cutts, Google’s guru of search, advises that we build great websites that users love and want to tell their friends about — sites that users visit over and over again. Any website built in 2013 should be mobile responsive to cater for smart phone browsers, iPad users and WordPress is terrific for most small and mid-sized businesses due to its simplicity, flexibility, support, in-built SEO features, and access to a vast library of free and premium plugins. If you hire me you’ll larn why WordPress is all I use. It is ubiquitous and there is no superior platform.

5. Start Blogging and Produce Regular Content

You don’t have to start a blog, but do start publishing your own content on a scheduled basis. I am not advocating turning your business into a publishing company by posting content every day. Scheduling weekly, bi-weekly, bi-monthly, or monthly updates is my recommendation — consistency is key. Bear in mind that content does not necessarily need to be text — for example, an architectural firm could publish professionally taken photographs of its projects or Realtors could publish weekly video bulletins. Publishing content that is tailored to the content consumption habits of your target audience is the goal. Just do it.

6. Build your Social Media Network

Join Google+ and then figure out one or two other social media platforms to hone in on. Consider Pinterest, FaceBook, or Tumbler. Social media enables you connect with your customers, publishers, and an audience for the content that you produce. Understand and nurture these relationships can swiftly produce results and help your SEO in the long run.

7. Do-It-Yopurself Public Relations

Public relations plays a key role in off-page SEO. You should know how to:

Establish and tell a compelling story about your brand in a news release
Get media attention with a news release
Pitch not just to journalists but also bloggers and social media influencers;
Use social media to establish relationships and promote your brand.

8. Understand Google Analytics

Learn the basic understanding of Google Analytics. Understand the type of reports each Google Analytics tab covers — Audience, Acquisition, Behavior, Conversions, and Real-Time.

This will help you appreciate the concept of traffic and its sources as well as let you read monthly or weekly reports provided to you by your SEO or web design agency.

The importance of analytics in digital marketing is akin to financial reports in accounting.

9. Read at Least One SEO Blog

Familiarize yourself with SEO by reading a factual SEO guide and then subscribing to an SEO blog — time permitting. Here are some key recommendations.

The top free beginner guides to SEO are Search Engine Land’s SEO GuideMoz’s Beginners Guide to SEO, Google SEO Start Guide, and KISSmetrics’ guide to SEO.

• The top paid SEO training programs are DistilledU at $40 per month, SEO Book at $300 per month, and at $37.50 per month.

• For keeping up to date with SEO changes (especially if you are time strapped), the two video channels I most recommend are Moz’s Whiteboard Friday and the Google Webmasters YouTube channel.

• If you have more time on your hands and are keen to follow the SEO industry, then subscribe to Moz and Search Engine Land.

10. Always Keep Learning—Always Ask Questions

Anytime you are stuck or need answers, jump into SEO communities to ask questions. Google’s Webmaster Forum offers the largest SEO community on the web. Another good community is the Webmaster World Forum. Others I recommend are Moz’s Q&A Forum, SEOChat — which is where I cut my teeth on how to program my own SEO, SEO Round Table, and Search Engine Watch Forum.

I hope these 10 ideas help you to save money, get better rankings for you site, and avoid getting taken advantage of. Plus, this information could also help you become a better SEO client by asking the right questions and utilizing the agency or consultant you hire to its fullest potential.

Your Personal SEO Expert

You can do it yourself but the learning curve is steep and it may take you months or even years to master, or you can hire me. Call me today at 704-678-0200 can let’s talk about how I can make a difference in your business. I’ll make your phone ring.

By |April 18th, 2014|Categories: Businesses|

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